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O. Winston Link’s remarkable record of the Norfolk & Western Railway at the end of the steam era and the people and places along its lines are preserved and exhibited in the renovated N&W passenger station (redesigned in 1947 by famed industrial designer Raymond Loewy). The O. Winston Link Museum now occupies more than 14,000 square feet of the station.
The formal display of Link’s photographic prints are supported by a story line that carefully weaves the story of the N&W and the heritage of the Roanoke Valley with O. Winston Link and his photographic legacy. To help visitors better understand how Link used light to “sculpt” his compositions, 1717 created the digital art for an engaging computer interactive that allows visitors to magically turn individual light sources on and off in a select number of his famous photographs. For more information, visit www.linkmuseum.org.
In 2006, 1717 designed Raymond Loewy: Designer for a Modern Era, a public gallery in the station lobby. Custom aluminum fixtures, detailed to complement the station’s original architecture, were created to display interpretive graphics, artifacts and a video presentation on Raymond Loewy, the “father of industrial design.”
1717 also designed a system of illuminated building signage for the station lobby that includes pin-mounted channel letters and brushed stainless steel panels to retrofit the station’s original fixtures. Two large-scale fabric banners with digitally printed images were created for the lobby to improve acoustics and promote the OWLM and the Loewy Gallery.
