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Every organization, as well as the products and services it offers, have a brand. It is the sum of all the impressions its visitors or customers collect from the first time they see their brochure, link to their Web site or visit their facility. Many organizations are just now understanding the value successful branding can have and how it can be leverage in their communications, marketing, fund-raising and sales efforts.
1717 has worked with both cultural institutions and corporations to develop and implement new identity programs, the first step in molding brands for their entire organization or the individual programs, products or services they offer. We have helped our clients establish systems that have been applied to everything from stationary packages to corporate forms, marketing materials, products, publications, vehicles and signage.
