Themed retail operations can deliver powerful experiences that increase spending, and perhaps more importantly, connect consumers emotionally to the organization and their mission. Design embraces the presentation of products and services at the store level and extends the organization’s brand into the wider environment. Unique products like coffee table books, exhibit catalogues, posters, cards and apparel featuring the institution’s collection are sought after items for most museum goers. 1717 has the experience and expertise to give each of our clients a single source for many of their design needs, coordinating the design of exhibits, publications, promotional and marketing materials, wayfinding signage and retail operations, so that all of the messages speak in a single, unified voice.