LEVERAGING THE BRAND

Themed retail operations can deliver powerful experiences that increase spending, and perhaps more importantly, connect consumers emotionally to the organization and their mission. Well-designed environments enhance the presentation of products and services at the store level and extend the organization's brand into the wider environment. Unique products like coffee table books, exhibit catalogues, posters, cards, and apparel featuring the institution's collection and identity are sought after items for most museum visitors.

1717 has the experience and expertise to give each of our clients a single source for many of their planning and design needs. When a project's brand identity, exhibitions, publications, educational and marketing materials, wayfinding signage, and retail environments are developed in complementary ways, all of the messages "speak" with the same vision that the organization as a whole wishes to realize.