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Signage System

Architectural and Banners

O. Winston Link Museum

Roanoke, Virginia

O. Winston Link's remarkable photographic record of the Norfolk & Western Railway at the end of the steam era and the people and places along its lines, are preserved and exhibited in the renovated N&W passenger station (redesigned in 1947 by famed industrial designer Raymond Loewy and renovated in 2004 by Spectrum Design). The O. Winston Link Museum now occupies more than 14,000 square feet of the station. For more information, visit www.linkmuseum.org.

In 2002, 1717 Design was selected to design the permanent exhibits for the new museum. In 2006, 1717 was asked to design Raymond Loewy: Designer for a Modern Era, a public gallery in the station lobby. Custom designed aluminum fixtures — detailed to complement the station's original period architecture — display interpretive graphics, artifacts, and a video presentation on Raymond Loewy, the “father of industrial design.”

1717 also designed a system of illuminated building signage for the station lobby that included pin‐mounted stainless‐steel channel letters and retrofitted back‐lit sign fixtures. Two large‐scale, fabric banners (backed with sound‐absorbing acoustic panels) were created for the lobby to improve sound quality and promote the OWLM and the Loewy Gallery exhibits.

Also see the O. Winston Link Museum book designed by 1717.